Get started with Authentic Content Marketing & Digital Storytelling.
Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling.
This requires creativity, vision, skill, and practice. This is why brands are starting to focus on authentic marketing and storytelling. When you market your brand in ways that feel relatable and real to your target audience, you not only win more sales, you gain loyal patrons who are proud to align themselves with your company.
Tell a story that appeals to emotion and feels relatable to your consumer.
Always tell the truth – your audience will smell fake news from a mile away, turning them off immediately. Genuine, authentic stories are the ones that really hit home on a personal level.
Once the narrative is in place, build out your story with visual storytelling elements. Dense writing will scare away viewers, while simple copy broken up with aesthetically pleasing visuals will keep their attention. GIFs used well can be a handy way of introducing moving images in a story, without needing to invest in video or animation. Captivating video techniques are especially useful for showcasing your product and visualising data.
The way we interact with the content we consume changes throughout the day. Some people will access your content at their desktop at work. Others, though, will be reading on a tablet at home, or on their phone during their breaks or commutes. It’s an old lesson, but it’s worth repeating: you need to make sure that your content is fully responsive and works on all devices.
Here are some other points to take in consideration:
The Narrator’s Point of View
The Choice of Content
Clarity of Voice
Pacing of the Narrative
Use of a Meaningful Audio Soundtrack
Quality of the Images, Video & other Multimedia Elements
These are just a few examples of how brands can approach mobile content marketing. Get started with Authentic Content Marketing & Digital Storytelling